Thu. Nov 14th, 2024

Cancer Charity Unveils New Visual Identity and Partnerships to Further Support Young People Living Alongside Cancer

Trekstock, a leading UK charity supporting people in their 20s and 30s facing cancer, announces a significant rebrand in conjunction with its 15th anniversary. The bold new rebrand, which includes a new visual identity, brand messaging, and strategic partnerships, is aimed at strengthening the charity’s impact and outreach as the number of young people living with a cancer diagnosis continues to rise.

Being diagnosed with cancer during an era defined by personal exploration and life milestones presents unique challenges. The powerful rebrand developed by ODA Branding , centres around the concept of “a life of parallels”, acknowledging the coexistence of the conflicting emotions, needs, and experiences that young people with cancer encounter. The new strapline ‘life alongside cancer’ shifts the focus away from the more traditional, pessimistic cancer-care narrative and brings it back onto how to live with and beyond cancer when diagnosed during the prime of your life.

In creating the rebrand, ODA Branding interviewed the Trekstock community about their life after a cancer diagnosis, learning what they wanted and needed, embedding their voices into the new brand. Whether someone’s just beginning their career, has young children, or simply doesn’t have the security net around them that those younger or older will have, Trekstock new brand became definitively for them.

Sophie Epstone, CEO and Founder of Trekstock, said, “When Trekstock launched 15 years ago, 34 young people were diagnosed with cancer every day. Today, that figure has risen to 38 and we are determined to support every single one of them, from the point of diagnosis. To achieve this, becoming more relatable to young people is key.

She continued: “Thanks to the combined efforts of ODA Branding and our community, we now have a powerful and modern brand identity that we feel truly represents us and will support our mission. We are also so grateful for the pro-bono support received from &above, who brought this rebrand to life with a stunning new website that perfectly captures our vision.”

Founded in 2009, award-winning charity Trekstock is the UK’s only charity providing wellbeing support services for those diagnosed with cancer in their 20s or 30s – an underserved group whose needs are not met through mainstream cancer charities. Trekstock provides them with the tools they need to get moving physically, socially and psychologically when cancer stops them in their tracks.

Rachel Roxburgh, Chair of Board of Trustees at Trekstock said: “The ‘forgotten cohort’ of those diagnosed with cancer in their 20s or 30s is often overlooked as it comprises of neither children nor older cancer patients whose needs are met through dedicated mainstream cancer charities. We are working towards a future where everyone in their 20s or 30s hearing the words ‘it’s cancer’ is offered our tried and tested, evidence-based support. Today’s rebrand will bring us closer to realising this vision.”